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Launch of the GUESS bags collection.

During the eclipse, the light disappeared for a moment. But when it returned, it revealed a new star.

This idea inspired this campaign: the anticipation before the reveal, the moment when the light returns and everything takes on a new perspective.

Today, that moment has arrived.
The new GUESS bag collection is now available at PROF. Models that combine contemporary design, quality materials, and the details that make all the difference, designed to accompany every moment of your day.

Discover the collection.

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